Meet our founder, Bek

After years admiring and immersing herself in all things Fashion and Styling, Bek decided to take her passions, education and life experience to create Blakely Rhode. Interning and working for some global e-commerce fashion brands like Glassons, Peppermayo, Hello Molly and Verge Girl, set Bek up to forge her own path in the fashion industry. With roles like Fashion Stylist, Visual Merchandiser and Influencer Relations under her sleeve, it seemed inevitable she would create something of her own, with full creative reign. 

After completing a Bachelor of Communications with a major in Digital Marketing and Social Media, at both the University of Technology in Sydney and Pace University in New York City and gaining fashion brand experience in two of the biggest fashion and digital marketing hubs in the world, Bek decided it was time to create a space where she could share her creativity, sense of style and utilise her knowledge, skills and eye to bring you what is now, Blakely Rhode. 

Her travels and life experience have given her global knowledge, independence and confidence when it comes to taking inspiration from American and European style. 

Blakely Rhode is an alter ego, a style icon, someone with effortlessly cool, casual yet unique style but most of all, attainable. 

Fast fashion notoriously creates a backlog of trends, that are marketed as going out of style. One of the main objectives of this business is to help our customers realise that clothes can be consistently, re-liked and re-worn, pulled from the back of your wardrobe and given new life with unique, on-trend pieces. 

We take style inspiration from celebrities and make it affordable & attainable.  


Our Sustainability Mission

It is important for our customers and followers to know that we always do our best to align our purchasing, shipping and procedures with the world's efforts towards sustainable and slow fashion. We hope our customers can understand that we do have small quantities of manufactured goods and/or parts of packaging that may not always fall under "sustainable". However, whenever this is the case, product is manufactured in small quantities in order to minimise our footprint. 

With all of our packaging, we use eco-friendly, sustainable bags and tissue paper from "Noissue" and are working towards making sure every last piece of our packaging is 100% sustainable. We are now proudly a part of the eco-alliance and every sale at Noissue, goes towards a carbon initiative and Blakely Rhode has chosen Reforestation and Biodiversity.

As well as our mission towards sustainability, we have also made it our mission to give back to the Central Coast community (where we call home) in any way possible. Blakely Rhode donates a percentage of clothing from every wholesale delivery to people in need. We also encourage our Blakely Rhode community to contact us with any suggestions or other ways to give back so we can help as many people as possible.